نوع مقاله: مقاله پژوهشی
نویسندگان
1 دانشگاه آزاد اسلامی، واحد عجب شیر، گروه مدیریت، عجب شیر، ایران
2 هیات علمی- مدیر گروه- گروه مدیریت- دانشگاه آزاد اسلامی واحد عجب شیر
3 استاد مدعو دانشگاه آزاد اسلامی واحد عجب شیر- گروه مدیریت
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Today, tourism is rapidly expanding as one of the most important and influential sectors in the world economy and countries. The highly competitive environment of the industry compels tourism firms to look for new ways to improve their competitive advantage and effective tourism supply chain management is one of the strategies that tourism operators can employ. This article examines "Supply Chain Integration and its Impact on Sustainability of Export Development and Marketing in the Tourism Industry" as a factor to boost tourism production and increase incoming tourists and the importance of revenue generation. The target population of this study is employees of travel agencies in Tabriz using Morgan table and cluster sampling. Data collection tool was a researcher-made questionnaire. The research is a descriptive correlational one and it is applied in terms of purpose. SPSS21 software and regression tests were used to analyze the data. regression tests were used to analyze the data.The results showed that supply chain integration variable can predict 67% dependent variable of export sustainability and 60% dependent variable of marketing in tourism industry.
کلیدواژه‌ها [English]
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