عنوان مقاله [English]
On the eve of the third millennium, the tourism industry has given a special place to the economic sector, and plays an active role in enhancing the economic, social and cultural structure of countries, especially in developed countries. Generally, cities are attracted by numerous tourist attractions, attracting many tourists. Self-interest is one of the most diverse and most diverse destinations in the world. Leisure, tourism and urban tourism, in particular all other recreational activities, are one of the largest and most extensive spatial and temporal areas of the other. Such as shopping, walking, etc., and, consequently, planning and managing tourism is intrusive and complex, and has led to the special attention of the city administrators themselves. Today, tourism is viewed as an economic phenomenon; the attitudes of labor, its activities and its purpose are considered to be important because cities are the manifestation of economic, political, social, and cultural power and the stimulus of the state.
In this descriptive-analytic study, using the SWOT model, explanations of strengths, weaknesses, opportunities and threats in the urban area of Malayer are presented and the proposed strategies are presented.
The findings show that the city of Malayer, as the second city of Hamedan province, is not suitable for urban tourism in spite of having environmental and historic and cultural capabilities.