عنوان مقاله [English]
Tourism industry because of its effect on providing job opportunities and the income level of people has an important role in the economy of a society. In order to increase the income, tourists must first be attracted and in order to have the benefits of tourism, the tourists’ prioritization in choosing their destinations should be determined. Since the majority of tourists in Iran are domestic ones because of limited foreign tourism, many domestic trips in Iran are religious visits to holy places such as Mashhad and Qom. The purpose of this investigation was to identify the priority of tourism attractions in Mashhad using entropy technique, VICOR and SPSS. This research was descriptive-analytic and the data were gathered using field research. The results showed that Imam Reza's shrine was the first priority of tourism attraction for the participants and the other tourist attractions stood later in the priority. So Mashhad has not been successful with the new attractions created for the development of tourism in this city.