عنوان مقاله [English]
Rural tourism industry is already one of the major sources of income, employment and development of rural infrastructure to achieve sustainable development. Rural tourism in today's world is one of the most important sectors of economic activity and the policy for balanced development of the land territory Vamaysh considers optimal. Lashar a lot of tourist attractions in the city because there Nikshahr, a long history and has monuments, natural attractions the city and the province is a tourism hub. In this descriptive study - an analysis using the model S.W.O.T. Potential, weaknesses, opportunities and threats are analyzed lashar development of rural tourism Village is located. The data used in this study is based on data and Statistics Center of Iran's Cultural Heritage Organization and Grshgry and experts has been collected. The results of this study suggest strategies for land use planning in the field of tourism in the region Wiki aggressive strategies (SO) is closer and planning and investments must be in the context of strengths and opportunities.