عنوان مقاله [English]
Ahar is located in the northwest of Iran and due to its diversities and special potentials, the city can be regarded as one of the best tourist destinations especially in a new form of tourism through skillful planning. Since achieving this goal leads to extensive economical and social development, in this article tourism structure of Ahar was investigated through evaluation of strengths, weaknesses, opportunities and threats using SWOT model. The SWOT analysis results which were obtained based on the views of three experimental groups showed that the factors of strengths, opportunities, weaknesses and threats were 2.6422, 2.5645, 2.6957, and 2.8807 respectively. Based on the final chart ST, WT, SO and WO strategies had the largest area respectively. This shows that the final strategic state of the region tends towards the diversified strategies, means utilization of the high potentials of the region in order to overcome the threats. Thus planning should be more focused on this sector. Also the results of prioritizing series of existing strategies by the QSPM matrix showed that ST4 in ST strategies, WT4 in WT strategies, SO7 in SO strategies, and WO2 in WO strategies are high priority strategieswith final attractiveness score equal to 12.74, 12.59, 13.03 and 12.64.