عنوان مقاله [English]
Experts of tourism destinations try to achieve desired competitive advantages in tourism market using marketing tools such as branding based on the competitions among tourism destinations. Cities as the main tourism destinations are not exception from this principle and try to attract tourists more than before. Therefore, following the presence of cities in the competitive world, the concept of city branding was mentioned as a tool for differentiation in intended urban destination. Thus, some indexes were considered to determine a city image. The awareness about image residents have about their city and evaluating the relationship between contextual factors and the image that residents have about their city are useful and effective in determination of a city brand. The purpose of the present study was that to evaluate the image that residents of Tabriz have about their city and also to examine the relationship between contextual factors of city residents such as age, sex and residents’ place of birth and city image. This study employed an analytical-descriptive method. Statistical population of the study consisted of residents of Tabriz. Based on Cochran formula, 384 of them were selected as the participants of the study. The data obtained from completing questionnaires were analyzed with SPSS21 software. According to the results of this study, residents of Tabriz have a favorable image about their city. Also there is no significant relationship between contextual factors of residents such as age, sex and the image that they have about their city but there is a meaningful relationship between the residents’ place of birth and the image that they have about their city.