عنوان مقاله [English]
Making efforts to create an industrial ecosystem around a new competitive perspective is a risky task. With modern economy, it seems that companies should think beyond competition. The tourism industry is not an exception either. Sport tourism, is a leading industry in a lot of countries in the world with a rate of 10% development per year. Thus, it seems necessary to devise a proper strategy in this industry. One of the newest strategic models is "Blue Ocean Strategy" that was introduced by Chan Kim and Renee Mauborgne in 2004. This research was carried out to codify this strategy in sport tourism industry. The method of this study was analytical–descriptive. For collecting data, a questionnaire was made the validity of which had been approved by experts and its reliability was confirmed by Cronbach's alpha (a= 0.84). The 80 participants of this research consisted of university professors and M.A students of Semnan University. Since some of the participants were not accessible, only 40 completed questionnaires were returned. The results of this study proved the priority of strategic actions in decision making model framework in creation, deletion, increasing and decreasing indicators. The obtained results can be used by officials and decision-makers to make the best use of sport tourism industry in our country.